How to Get Into the Minds of Customers

This is a post, by Yibo Wang, which is all about consumer behaviour and how entrepreneurs can understand this behaviour in order to succeed. The post contains very understandable and useful information, especially for both newbies in the subject – in fact, Yibo’s blog is full of wisdom and is definitely worth following so please check it out! Thanks in advance – Guntash.

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Thoughts on ‘Net Neutrality’.

Thoughts on ‘Net Neutrality’.

I thought I’d shed some light on a phrase which seems to have become a buzzword recently: ‘net neutrality’. It’s quite a controversial concept which certain people favour and certain people disapprove of. However, I think that everyone who has access to the Internet (which I know you definitely have) should have a stance on the issue; or at least awareness of what it is.

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Consequences of Inequality

Consequences of Inequality

This is another essay, written a couple of months ago, which I’ve decided to recycle into this blog. It’s about the effects of economic inequality, other than the fact that it can cause poverty in a country. I’d say that it’s definitely understandable for people who know nothing about economics – and I use some diagrams which is useful if you prefer to process information visually. In addition, there’s quite a long list of references at the end if you want to look deeper into the topic. I know that I haven’t been writing a lot of ‘new’ posts recently, but don’t be disappointed, it’ll only take you a couple of minutes to read and I promise that it’s worth it.

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Idea Sharing Opportunity

Idea Sharing Opportunity

Hello again! I find myself writing yet another post on this warm, July evening. Although I wouldn’t really call it a ‘post’, it’s more like an ‘opportunity’  Basically, I’m going to briefly write about a ‘project’ that libertywabi proposed to me and that I fully endorse! I’d like to invite you to this initiative in order to create a more useful learning environment for us all. So please continue reading, even if you’re not interested.

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Brands

Brands

I’m sure you’ve heard of the word ‘brand’ before; to me, it seems essentially impossible to escape the term. From TV commercials to posters on the bus, advertising for brands occurs everywhere I look! What’s more, there are specific brands which exist for certain types of activities, or particular categories of people; in fact, brands surround us in every walk of life, whichever route we choose to take. Most importantly, they can influence our decisions to buy goods and services by creating mental frameworks in consumer’s minds which they carry around every time they shop.

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Why do Resource Rich Countries Grow Slowly?

Why do Resource Rich Countries Grow Slowly?

I was actually looking to write a post concerning the issue addressed in this post, but now I don’t feel the need to do so as this post explains it perfectly! I would highly recommend reading it as I find this topic utterly fascinating.

Spooksandooks

Why do countries face “The resource curse phenomenon” and how can countries having large natural resource reserves can break the curse to benefit from the natural resources?

Countries such as Venezuela, Nigeria and the Democratic Republic of Congo have some of the largest natural resource deposits in the world, and yet their economy suffers tremendously when compared with countries having fewer or very little natural resources.

The phenomenon baffled researchers when countries such as Korea, Taiwan, Singapore, Hong Kong and other extremely resource poor nations emerged as world star players, while nations such as Venezuela suffered. 97 developing nations were studied over a 20 year period and the results would amaze you. The more natural resources they had and exported, the lower was their economic growth. Countries with less or no natural resources surprisingly grew the fastest. How is this possible?

During the 18th century, Germany, Britain and the…

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Living in a Driverless World…

Living in a Driverless World…

Wouldn’t it be cool to wiz around from place to place without dealing with an elderly driver moving at a snail’s pace in front of you? Or what about the frustration you feel when a learner driver stalls, continuously, on an incline that you could drive up with your eyes closed? (seriously though, give the learners a break!) All of these feelings of anger and irritation could be eliminated through the use of autonomous vehicles; they’re not as ‘sci-fi’ as you might think. The likes of GoogleX, Tesla and Uber already have models which they’re testing. These are exciting times, huh. Don’t feel too excited though; satisfaction can’t come that easily. Therefore, in this post I’ll be discussing some of the legal and ethical challenges which we will face should a driverless world become a reality. I’m gonna get straight to it.

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